What Neil Young’s massive, monetized Archives dump means for the music industry

When Neil Young revealed plans to release every song he has ever recorded, on his own bespoke online streaming portal, it was just the latest, greatest piece of mindful self-curation from an artist who has historically enjoyed a contrary control over his own storied musical archives.

Equally ingenious and indulgent, Young’s forthcoming interactive depository also surely represents the single most brazen bid by any artist of any age to regulate, and presumably profit from, their back catalogue in the digital era.

Unveiled by the 71-year-old rocker in a rambling open letter – posted on the web address neilyoungarchives.com earlier this month [August 4] – Young promised fans the chance to hear “every single, track or recorded album”, from early teenage recordings alongside high school band The Squires in 1963 to his irascible present-day output. Eyes widened and appetites whet in anticipation of the reams of unreleased albums, outtakes and live recordings said to populate one of the richest alternative back catalogues in rock – all made available at the same time, in the same place.

“I must admit I built this for myself as much as everyone else,” wrote Young, explaining in wooden prose how his life’s work will be presented on a zoomable timeline, pottered with album art, credits and notes. More committed completists are promised the chance to riffle through virtual “info cards” assembled for every song, offering photos, videos, press clipping and memorabilia.

And it will get bigger, and geekier – the Archives will “evolve” over time, as fresh resources or music surface, and technology improves. Listeners are even invited to contribute factoids – highlighting the perverse likelihood that devoted Young scholars know more about what happened at a given recording session than the players actually in the room at the time.

Likely to prove as divisive as it is influential, such a monumental digital tome will doubtless bewilder and bemuse listeners less than familiar with the 37 Young studio albums already readily multiple streaming platforms online – never mind the 16 existing live and archival releases, nor assorted compilations and soundtracks.

And whatever their author writes, it’s hard not to perceive a financial motive behind his all-in bid to assert ownership. While no pricing scheme, or even launch date, has been confirmed for the Archives, it seems inevitable either a weighty one-off fee, or more likely a rolling subscription, will be paid to access this niche material. It may be akin to having a Spotify account to listen to the works of a single artist.

Young is inarguably a fitting subject for such an unprecedented project. Historically, the Canadian musician has displayed a perverse pleasure in the wildly wilful curation of his commercially available output – renowned for scrapping several completed albums, refusing to reissue certain vintage LPs on CD, while instead cherry picking unused archive material for release decades after it was recorded. The most recent example is Hitchhiker, a shelved studio album from 1976 set to be made available for the first time in September – a timely taster of the gems likely to emerge when the Archives goes live.

Cynics might point out that Young’s offbeat curational approach has done little to harm his bank balance. In the past decade, the musician has dug eight archived live albums from the vaults – stretching, so far, from 1970 to 1988 – as part of a planned 20-volume Performance Series.

The online project’s spiritual forefather was The Archives Vol. 1 1963–1972, a mammoth ten-DVD rarities collection housed in a lavish brick-like box, currently retailing at just under Dh800 on Amazon UK (a slimmed down, audio-only, eight-disc CD version remains a steal at Dh572). Allegedly in the works for more than two decades before its eventual 2009 release, plans were in place for four further brick-sized volumes – plans now presumably side-lined, consumed into the overarching online Archives project.

Because the intervening eight years have seen a sea change in the way we consume music – and Young’s ahead-of-the-curve technological embrace may prove a persuasive model to be replicated by any vintage act with a sizeable back catalogue and loyal following. Never before has an artist made such a loving, comprehensive bid to control the destiny of their recordings in the digital age. An age when unreleased material – and especially fan-recorded live footage, often captured on smartphones –  freely circulates on the internet, for free.

The battleground may be new, but the war is an old one. Fans have been making unauthorised recordings of artists for as long as tape recorders exist – at times catching lightning in a bottle as history is made. Amateur saxophonist Dean Benedetti famously made reams of live recordings of Charlie Parker in the 1940s and 1950s – meticulously capturing only the jazz pioneer’s solo improvisations, not whole song performances, to save tape (his tireless efforts were eventually made commercially available in 1990 on a seven-CD boxset).

But it was in the 1970s when illegally pressed live recordings of A-list acts began to make a serious dent on record company profits. Amusingly enough, a video clip recently surfaced on YouTube of an under-the-weather Young record shopping in 1972, berating the store staff when he finds unauthorised recordings of his own work in the racks. Even in his worse-for-wear state, a business sense, or at least strong moral code, pierced through Young’s youthful hippy streak.

It would be close to two decades later, in the height of the CD era, that record labels seriously began to get their own back at the bootleggers. Released in 1991, Bob Dylan’s pointedly titled The Bootleg Series Volumes 1–3 (Rare & Unreleased) 1961–1991 handily collated three decades of widely circulated studio outtakes for the first time. Earning gold record sales figures for what were previously discarded recordings, the release is credited with setting the industry trend of archive-digging to come. In 2015 the series rolled into its 12th edition with The Cutting Edge 1965-1966 – the full 18-disc version offered obsessive listeners no less than 20 different takes of the anthem Like a Rolling Stone.

Sony subsequently lavished the same honour on Miles Davis, with four “Bootleg Series” multi-disc live boxsets joining the label’s back catalogue of more than 20 “official” live albums. Labelmate Bruce Springsteen made a late but hurried start to the live archive-digging game, with 16 albums emerging in his Archive Releases series in the past three years, the latest additions two previously lost recordings from an undocumented 1977 tour. The Boss’s studio outtakes have meanwhile been collected in numerous, luxurious boxsets – starting with 1998’s Tracks – often devoted to commemorating the sessions of a single “classic” albums.

In each case, this old music is presented in lavish new packaging, bulging with “previously unseen” photos, scans of memorabilia and lyric sheets “from the vaults”. They are uniformly beautiful products, with as much tactile joy as audio. Which is precisely why Young’s project could prove so precipitous. By relegating all the same curios to the digital realm, the Archives curiously overlook the materialistic urges which haunt so many serious music collectors – and bypass the present-giving potential nostalgic boxsets wilfully exploit.

But one suspects even the most consumeristic brand of Young fan will not go totally hungry. It seems no coincidence that, following earlier rumours, Hitchhiker’s physical release was confirmed on the same day Young’s Archives project was announced, August 4. Then, just two weeks later, five vintage Young albums from the 1970s enjoyed a fresh repressing on vinyl, the most nostalgic of formats. Typically for Young, the messages are mixed – should we be looking forward, or back? Perhaps all that truly matters is that, five decades later, we’re still listening – and buying.

 

Read more at www.neilyoungarchives.com. Hitchhiker will be released on September 8.

 

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s